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Ellis Bridal

Tied to aesthetic innovation and the dedication to techniques that draw upon a century of craft mastery, Ellis Bridals is a pioneer of premium British bridalwear. Established in 1912 in London, Ellis bridals is available in over 250 bridal boutiques internationally.

Ada Ellis acquired her craft by creating bespoke dresses for London’s aristocracy. The birth of Ellis came when on a bright January day in 1910 Ada walked down the aisle to marry Sam in the very first Ellis wedding dress. Demand grew as brides across England clamoured for an original Ellis creation. Believing that you should work surrounded by what you love, in the 1960s Ada opened her central London Atelier.

The couple became a family and their children grew up surrounded by their parents’ devotion to design that has spanned generations. In turn, Regine Ellis and her son James have become the co-creators of the legacy that continues to charm and enchant brides globally. True to Ada’s words, London remains at the heart of the design process.